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Chesapeake Petroleum launches new website amid its 50th anniversary year

Sept 27, 2011 09:38 ET

GAITHERSBURG, MD—“This new website portrays our company the way it should be portrayed – as a customer-service-oriented distributor of very high quality products,” said Jeff Graham, director of sales and marketing for Chesapeake Petroleum.

The new site, launched this week, represents the culmination of several months’ work by a committee of company leaders headed by Graham.  From the outset, the team wanted to create a web presence that conveyed the company’s strong focus on quality products and customer service, according to Tim Sullivan, president and COO.

Special pages dedicated to the company’s 50th anniversary (this year) and its recent designation as an authorized dealer of Air1 diesel exhaust fluid products were included on the site.

“Chesapeake petroleum is celebrating its 50th anniversary this year,” said Graham.  “We wanted to include a little bit of our history on a special webpage commemorating the anniversary because founder Rex Davis’s basic ways of doing business are still a big part of the way we operate.”

Davis started Chesapeake in 1961 as a Quaker State distributor and soon made a name for himself by supporting other fledgling companies in Chesapeake’s distribution chain, according to Sullivan.

Chesapeake Petroleum is the regional headquarters for Air1 by Yara, the leading producer of DEF.  Air1 is the most common brand of DEF used by manufacturers in new trucks at the time of delivery to customers.  Manufacturers choose Air1 because it is guaranteed to be free of impurities that can harm vehicles’ catalysts, thereby meeting the requirements for vehicle warranties, according to Graham.

The new website replaced a legacy site that was hand-coded and difficult to maintain without a content management system that allows laypeople to do routine updates to text and images.

“Who better to maintain the site than the folks at Chesapeake?  We empower our customers to update their own websites by building them on platforms that are very user friendly,” said Frank Hazzard, principal of Sustainable Growth, LLC, a business consultancy based in Columbia, Md., that built the site.

“Sustainable Growth was good to work with.  Frank Hazzard and his team helped us think through what we wanted our site to do for our business.  The end result is much more than an online brochure,” said Graham.

Chesapeake Petroleum & Supply Co., Inc. Purchases Skyline Oil Co.

Aug 27, 2010 14:17 ET

GAITHERSBURG, MD—Chesapeake Petroleum, a distributor of nationally known brands of motor oils since 1961, whose principal office is in Gaithersburg, Maryland, announced today that it had acquired the business of Skyline Oil Co.

Tony Santy, the CEO of Chesapeake, commented that, "With the acquisition of Skyline, we are adding three new brands of motor oil to our already impressive portfolio of nationally known lubricants. We feel it will insure that any retail outlet in our area of distribution interested in giving its customers a quality brand of motor oil need only deal with one distributor."

Chesapeake is seeking to expand its geography by acquiring distribution businesses which are compatible with its philosophy of providing high quality products and services to its customers, and the acquisition of Skyline will help to further that objective.

David Sunter, the owner of Skyline, a 43-year-old company located in Winchester, Virginia, added: "I am pleased that the business of Skyline will continue in the hands of Chesapeake and I am confident Skyline customers will be well served after the acquisition."

 


East Coast Distributor Now Delivers Air1® Diesel Exhaust Fluid to Customers

Chesapeake Petroleum has Joined Mansfield Oil’s DeliveryONE Network to Sell Air1®

Locally in the East Coast and Mid-Atlantic 

July 28, 2010

Gaithersburg, MD—Chesapeake Petroleum of Maryland announced today that it recently joined Mansfield Oil’s DeliveryONE network to sell Yara’s Air1® diesel exhaust fluid (DEF). With a sales force trained and ready to sell Air1® and DEF equipment locally, they will be covering 164 counties in Maryland, Pennsylvania, Virginia, West Virginia, and the District of Columbia. 

Diesel exhaust fluid is used in conjunction with SCR (selective catalytic reduction) to meet 2010 clean air regulations. DEF breaks down harmful NOx into nitrogen and water to help reduce emissions. The Air1® brand is ISO 22241 and API certified and is exclusively sold through Mansfield Oil’s DeliveryONE network of distributors.

“Mansfield is pleased to partner with Chesapeake Petroleum. They have a stellar reputation and are highly regarded for their professionalism and reliability of service. The creativity and strength of their sales force gives Air1® ample opportunity to develop a strong market presence in this region,” said Brian Astroth, regional manager, DeliveryONE, Mansfield Oil Company.

Chesapeake is pleased to expand its product line to include Air1® among existing automotive, heavy duty motor oils and other automotive-related items. “Chesapeake is excited about the opportunity with Air1® DEF. Our partnership with Mansfield and Yara in representing this quality line coincides with the company’s marketing strategy and vision for the future. Additionally, our customers have learned to rely on us to fulfill their needs with products of integrity. We at Chesapeake, all look forward to a great and long- term relationship,” said Tim Sullivan, president of Chesapeake Petroleum.

Yara first launched Air1® five years ago in Europe, and continues today to offer the most innovative DEF solutions in the United States.

“With partners like Chesapeake, the entire DeliveryONE network is able to support customer orders ranging from bottles to bulk. With Mansfield’s choice in their strategic distributors we are able to jointly continue building our nationwide supply and distribution platform for Air1®. We are excited that Air1® will be readily available to these East and Mid-Atlantic States and that it comes with such superior service and customer satisfaction,” said Chad Dombroski, director Air1®,Yara.

 

About Mansfield Oil Company

Ranked as one of the Top 100 privately held companies in America by Forbes and a multiple finalist in the 2009 Platts Global Energy Awards, Mansfield Oil defines the next generation of downstream oil company, delivering a disciplined approach to fuel services nationwide from over 900 supply terminals. Founded in 1957, the company has achieved double-digit growth for three decades. Mansfield Oil focuses on optimizing and controlling fuel-related costs for their customers with local service, nationwide.